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NIKE GO FLYEASE CAMPAIGN
In my Advertising Copy, Layout and Production course, I created a marketing campaign for Nike. My client's marketing objective was to raise awareness of the Nike Go FlyEase Hands-Free Shoe among 18 to 40-year-olds living with a physical handicap in the United States. Please reference below for my campaign deliverables.
PHOTOSHOP AD CREATIONS
SOCIAL MEDIA MOCKUPS
My primary goal with the social media advertising campaign is to inspire my target audience, challenging them to step outside of their comfort zone and rethink what is imaginable within their lifestyle. I want to develop an “anything is achievable” mindset, by urging them to never limit their potential. The slogan for the campaign is “Never Limit Yourself”, so the brand is attempting to evoke an emotional response from the target demographic. A disability may physically hold them back to an extent, but if they never limit themselves, they'll find beauty in life outside of their comfort levels.
