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UP TO US CAMPAIGN

Social Media Team Leader

In my Public Relations Campaign course, I was provided the opportunity to create an Up To Us Instagram and Facebook account to conduct a social media campaign. The goal of the campaign was to empower UW Oshkosh students as change-makers to improve fiscal policy and protect their financial future.

Over a month, my team posted 66 times, reaching 29,900 impressions, 360+ engagements, and 100+ new followers. We placed second nationwide in the 2022 Up to Us Campaign Competition.

Click below for access to the Up to UWO Campaign Book!

Social Strategy Overview

Up2UWO’s social media presence began on February 28 and ran until April 17. Primary and secondary research informed the team that Instagram would be the best platform for the campaign. During the research phase students indicated that they used Instagram more than other platforms. Although the primary focus was on Instagram, content was also posted to Facebook as both are apart of the Meta Suite, allowing Instagram content to be easily posted to Facebook. The social media content raised awareness and educated the key public through in-feed posts and story posts that highlighted the impact the fiscal policy crisis has on the campaigns’ key public. The theme of Up2UWO’s content incorporates UW Oshkosh’s school colors along with light blue, a color known to promote a feeling of understanding, to help the audience better understand the issue of the fiscal policy.